Guest segmentation

Slices the guest base by behaviour so a campaign targets a group defined by data rather than by guesswork.

In the platform, Guest segmentation is the customer-segmentation module, served under /customer-segmentation, with 9 HTTP routes (5 GET, 2 POST, 1 PATCH, 1 DELETE) — /customer-segmentation is the one you will hit first. Of those, 4 routes write, so the module is not a read-only report bolted onto someone else's data — it owns its records and the rest of the platform reads them. It belongs to “Guests & marketing”, one of the ten functional areas Tablezio is organised into.

It earns its keep hardest in multi-location groups, which is where the workflow it replaces is usually the most manual. Because it runs on the same account, the same locations and the same guest and order records as everything else, there is no nightly sync to babysit and no second login to buy: the reason to replace three subscriptions with one platform is that the third one stops disagreeing with the other two about what happened yesterday.

Inside “Guests & marketing” it sits next to Guest CRM, Loyalty program, Guest loyalty portal, and those share its records rather than copying them — the reason the category works as a unit and not as three products that happen to be sold together.

Guest segmentation is driven from the Tablezio interface rather than from the public REST API — the public API covers orders, menu, reservations, customers, loyalty, inventory, analytics, financial reports and webhooks, and this module is not one of them. If you need it programmatically, a webhook on the events it produces is usually the shorter path. See how it fits a whole operation on the multi-location groups page. Which plan includes it is listed on the pricing page: the free plan covers the digital menu, and each paid plan states exactly which modules come with it.